A good logo must fulfill three essential
requirements: it must be appropriate,
aesthetically pleasing, and it must reflect the
Appropriate: it means that the emblem must
reflect, simply, the main features of the company
Aesthetically pleasing: it means that the logo
must be acceptable, avoiding visual difficulties
since the visual perception is the most important
factor to consider when designing.
Credibility: it means that people should feel
identified with the logo and that the company seal
of guarantee creates a climate of trust.